Brix Holdings Acquires Clean Juice
Objective
Brix Holdings sought to expand its portfolio by acquiring a franchise that aligned with its mission to support entrepreneurial growth and elevate brands into national and international prominence. They aimed to identify a unique, promising business that would benefit from their expertise in revitalizing and scaling franchises.
Process
Leap facilitated the introduction between Brix Holdings and Clean Juice, recognizing the strong alignment between the two companies. Clean Juice, as the first and only USDA-certified organic juice and food cafe franchise in the U.S., offered a unique market position and growth potential. Leap's approach involved:
- Conducting extensive market research to identify strategic acquisition opportunities.
- Evaluating Clean Juice's business model, market appeal, and cultural alignment with Brix Holdings.
- Facilitating discussions and negotiations to ensure both parties' goals were met.
Outcome
The acquisition of Clean Juice by Brix Holdings was successfully finalized. With Brix Holdings' expertise in franchise development, Clean Juice is now poised to expand its presence and reach new markets. This partnership strengthens Brix Holdings' portfolio while supporting Clean Juice's mission of delivering healthy, organic food options to consumers nationwide.
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