Introduction
Marketing can be as simple or as complex as you deem possible. The path taken can allow you to succeed or it may prove itself challenging. I'd be lying if there wasn't a certain level of luck involved. There is always a chance that you can do all of the right things and still have your campaign totally flop. However, just like the game of poker, there are certainly better hands to play than others.
Content
Posting the right content to your desired social media platforms consistently, generates value and attractiveness for your brand. Whilst all of the main social media platforms might not be ideal for your intended purposes, the more platforms you take advantage of the better. Posting to as many platforms as possible increases exposure as well as your odds of someone taking note of the product or service you offer. The goal should be to align your intentions and the specific functions of popular social media platforms to decide which platforms are worth utilizing. It is extremely important to keep your target audience in mind when curating your content to ensure that your media gets the desired exposure. Consistency is key when it comes to posting on social media. Posting regularly helps to give your content a better chance at increasing engagement as the unseen algorithms take note of consistent posting by users.
Engagement
Engagement is another huge part when it comes to utilizing social media effectively. What is engagement?, you may ask. Engagement is simply interacting with other users on the shared platform. Liking and commenting on other posts, and responding to and sending your own direct messages are the most common and effective means of engagement across the majority of social media platforms. Consistent engagement not only builds relationships between users and your company, but it also boosts your specific content algorithm.
Influencer Collaboration
Influencer collaboration is creating content with popular users to ncrease mutual exposure. The most important part of influencer collaboration is targeting an influencer with an established following in the specific demographic you are hoping to reach. While it isn't necessarily a complete loss if the influencer does not have over one million followers, the bigger the following they have the better.Influencer collaboration is unfortunately one of the most expensive marketing tactics that are used in 2024. It may depend on the budget and popularity of your product or service for it to be worth the expense. However, effectively utilizing the engagement strategy significantly increases your odds of drawing the attention of an already established influencer. At the end of the day remember, it never hurts to reach out and ask!
Conclusion
Taking advantage of these social media strategies and utilizing them as often as you can is a sure fire way to grow your socials and generate more business. Despite the controversy surrounding social media, it is an undeniable fact that physical media comes second to digital media. Failing to utilize social media puts your company at a severe disadvantage against your competitors.
Reach Out
Hit us up on our socials and say hi! We love interacting with our followers and we try to have as much fun on our socials as possible. At the end of the day, the most important thing you gotta remember is that your followers are people just like you and I. The best way to appeal to any audience is relatability and humor. Good luck out there!